01
Fewer, deeper
We take on fewer projects on purpose so each one gets full attention. No account managers, no juggling portfolios — just one project on the table.
About
Small studio. Deep specialism.
TarraCoata was built on one belief: a website or digital system is a business asset — not a marketing expense. So every project is hand-selected and engineered one-to-one.
How it started
TarraCoata was born at the intersection of three disciplines: software engineering, applied artificial intelligence, and operational design. All three demand the same underlying skill — designing a system down to the individual detail and making sure it holds under real production load.
After years of building systems for other companies, we decided to open a studio that refuses to work at industry standard. No templates, no vanity features, no marketing that promises more than the system can deliver.
TarraCoata takes on a small number of clients each year. Every project is led personally by the founder from discovery to launch.
Working principles
02
You own it
Code, content, domains, systems — all yours. We won't lock you into a platform, a cloud vendor, or a mandatory maintenance contract.
03
Always measured
Every project is defined around a business metric agreed up front — leads, conversion, load time, ranking. If the metric doesn't move, we don't rest.
04
Radical transparency
You get full access to the staging environment, the task board, and every design decision. No surprises at the end of the project.
Founder
Liel Yaakov Wainberg · Founder & Principal Engineer
Full-stack developer, systems architect and interaction designer. A combination of software engineering, applied AI and operational thinking that became a methodology: treat every system as production infrastructure — planned to the finest detail, executed precisely, measured by business outcome.
Today Liel leads TarraCoata personally — every discovery call, every design review, every critical line of code goes through him.
Want to work together?
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